Player29
Digital products people come back for.
We build for sport, media and the screen. Strong ideas, turned into things you can play, watch and return to — with a bit of Saturday in them.
Made to be opened again.
Player29 is a founder-led company that shapes and builds digital products for sport, media and the screen.
We get excited about the moment a product earns another look: a decision that actually matters, a match that could go either way, a reason to come back with your mates.
Work
Football management app — in development
A compact football management game built around the calls that change a match — then replay it, argue about it, and play it with friends.
Product, design and development
Capabilities
How we help an idea live.
01
Find the product
Who it is for, why it should exist, and what would make someone come back. We get that straight while the idea is still exciting — not after it has been flattened into a plan.
02
Make it real
We design and build focused applications: clear to use, good to look at, and honest about what they are. A first version you can put in someone’s hands.
03
Mobile and Beyond
Phones first, then wherever the audience already is. We care about how it feels in the hand, on a bigger screen, and in the five minutes before something kicks off.
04
Bring IP to life
A brand, a format, a set of rules people already love. We turn that into a digital product without sanding off what made it special.
Approach
The products people return to start with a simple question: what has to be true for this to matter?
Get under the skin of it
Who it is for, why now, and what would make it feel like a fixture in their week.
Shape something you can feel
The few things that matter, a path through the product, and an interface we can actually build.
Put it in people’s hands
A focused first slice, out in the world. Then we watch what people do — not what they nod at.
Keep making it better
Change the product because of how it is used. Not because the next slide said so.
About
Founder-led, on purpose.
Player29 was started by product manager Oliver Kyte to make digital products he would actually want to use.
Strategy, design and software sit together. When a product needs a specialist — in design, engineering, or something more particular — we bring in people we trust.
That keeps the important calls close to the making of the thing, and the team the right size for the product in front of us.
Got a strong idea, a format, or an audience that deserves better?
Let’s see what it could become — and whether it has another season in it.
Or write directly to oli@player29.com.
Let's talk
A few lines about the idea, the format or the audience is plenty.